I work to encourage leaders to think of others first and market with care, clarity and authority.
“Think of others first.” It’s what I’ve been taught at Jackson Healthcare. And it’s what I try to model everyday as a marketing executive, professional and writer. (Even more importantly, as a husband and father of four.)
When you you think of others first, the rest falls into place. Especially, when it comes to marketing.
My father was a successful, highly respected hospital and health system CEO. And I got to follow him around as a kid.
What I noticed is that he treated everybody the same. From elite physicians and board members to line workers in the cafeteria and SPD.
But he thought most marketers were incompetent when it came to stewarding the hospital’s limited financial resources.
So to avoid becoming one of these clueless marketers, I earned a degree in literature, studied psychology and learned marketing skill by skill in the field with a few early-stage healthcare firms.
I poured over the teachings of leaders like Tom Peters, Anita Roddick, Theodore Levitt, Faith Popcorn and Regis McKenna. I honed my leadership and strategy chops as head of planning and marketing with a two-hospital health system. Then I decided to challenge everything I thought I knew about marketing by going out on my own. In 2008. At the beginning of the Great Recession. Talk about lessons learned!
I’m privileged to serve as the corporate vice president of marketing for the national staffing, search and technology enterprise, Jackson Healthcare. I played a lead role in creating and launching the Hospital Charitable Services Awards, a national program that honors innovative hospital programs that serve the underserved in their community. And I serve as an advisor to Jackson’s operating companies, as well as support the strategy and scale-up of its new companies.
My work has appeared in or on Forbes, CNN, HealthLeaders, Hospitals & Health Networks, MarketingProfs, Gallup Business Journal, Becker’s Hospital Review and David Meerman Scott’s bestseller, The New Rules of Sales & Service.
To this day, I continue to draw inspiration from poets, chefs, ecologists, artists, writers, musicians, entrepreneurs, economists and engineers. In everything I do, and in every role I hold, I work to blow minds and open hearts — that’s my mantra and my why.
It’s a noisy world out there, filled with myopia, myths and magic tricks. Let’s protect you from all that and position you for success!
I’d love to get to know you. Reach out any time to firstname.lastname@example.org.
(Psst…here’s a classic story that gives you insight into the heart of my father)