My mission is to help you see & serve a bigger story through your company, cause or career.
I grew up in a small, mill town in the deep South.
As I reflect on that season of my life, I see how I was surrounded by conflicting stories and emotions. I remember hearing someone once say that the plight of being Southern is that you have to go through life hating things about the people you love.
As an introvert equally at home on a ball field, on stage or wandering alone in the woods, I developed an inner landscape and narrative that continues to pull me to the underdogs, outliers and mavericks in the world — those who don’t fit neatly into established boxes.
To avoid becoming one of the clueless marketers my CEO father despised, I earned a degree in literature, studied psychology and learned marketing skill by skill in the field with a few early-stage healthcare firms. I studied the work of Tom Peters, Anita Roddick, Theodore Levitt, Faith Popcorn, Regis McKenna and, later on, Seth Godin and Clayton Christensen. I honed my leadership and strategy chops as head of planning and marketing with a two-hospital health system. Then I went on my own to challenge everything I thought I knew about marketing during what I now call my “wilderness season.”
Today, as the corporate vice president of marketing for the national staffing, search and technology enterprise, Jackson Healthcare, I am implementing a “story culture” designed to inspire and improve lives. I played a lead role in creating and launching the Hospital Charitable Services Awards, a national program that honors innovative hospital programs that serve the underserved in their community. I also serve as an advisor to Jackson’s 15 operating companies, as well as supporting the launch of its new companies.
My work has appeared in or on Forbes, CNN, HealthLeaders, Hospitals & Health Networks, MarketingProfs, Gallup Business Journal, Becker’s Hospital Review and David Meerman Scott’s bestseller, The New Rules of Sales & Service.
To this day, I continue to draw inspiration from poets, chefs, ecologists, artists, writers, musicians, entrepreneurs, economists and engineers. In everything I do, and in every role I hold, I work to blow minds, open hearts, tell a story worth living and live a story worth telling.
That’s my mantra and my why.
If this somehow connects with you, I’d love to get to know you. Reach out any time to firstname.lastname@example.org.