Article in Brief: This post summarizes two prominent marketing philosophies found in many businesses. Then asks you to choose the most appropriate one for yourself and your business.
Article in Brief: Whether you are an entrepreneur, company leader or independent creative, your ability to scale depends on you becoming known, liked and trusted. This article presents Mark Schaefer’s practical process for building your personal brand.
As he wrote The Commitment Engine, John Jantsch discovered that most organizations with “loyal, engaged communities” have a “single-minded, active purpose.” Which led me to wonder what the opposite of an active purpose would be. I suppose it’s a passive purpose. The first question to ask yourself is this: “Do I have a purpose?” A lot […]
In the early 1990s, the phrase, “thought leader,” took off in business culture. It showed up in books, journals, you name it. These days, it seems everyone from executives to aspiring authors aim to be one. Ironically, those who come closest to deserving the title — people like Seth Godin, Tom Peters and Jennifer McCrea — actively avoid the phrase. […]
Yesterday, I re-read the New York Times op-ed Molly Ringwald wrote following John Hughes’ passing. It’s a beautiful essay. Near the end, she wrote, “John saw something in me I didn’t even see in myself.” That’s a big idea. What if you were the person who could see things in others they couldn’t see in themselves? Take […]