In everything you do, you are trying to get someone to try, buy, join or give.
Interviewing for a job? Then you’re trying to get the hiring person to “buy” you for the position.
Run a nonprofit? Then you are trying to get volunteers to join your cause and donors to give to it.
Marketing your coaching services? Then you are working to get as many people to try, then buy your expertise.
Attending a networking event? Then your goal will be to get others to give you some of their time and attention.
Want your child to tidy their room? Then you’ll have to get them to buy your authority, incentive or threat.
Planting a new church? Then you’ll be focusing a lot of time on getting people who “don’t do church” to try it.
Here’s something I want you to try. Before you begin your next call, email, meeting, letter, flyer or whatever, ask yourself this question:
Is my goal to get them to try, buy, join or give?
You’ll be amazed how this simple question will sharpen your work. And better connect you with those you choose to serve.