As you know, the 5Ws are who, what, when, where and why.
Of course, how is an important question too.
Here is an interesting way to apply the 5Ws and H to your business or career:
- Your mission is who you serve and why
- Your vision is what you intend to change or achieve for those you serve
- Your strategy is where you will take risks and place bets to leap ahead
- Your plan is how and when you will accomplish this (including how much you will invest)
Are you clear about the kind of person you serve? Can you picture someone’s face?
What gets you out of bed in the morning? What problem are you trying to solve in people’s lives?
What change matters enough to you that you’re willing to risk your time, finances and reputation?
How are you living your mission? When will your vision be a reality?
Last week, I attended a terrific conference. I was surrounded by wicked smart, turned-on people, which was exhilarating.
As people told me their stories, I listened carefully to their aspirations and plans.
And I noticed something.
Many had answered some of the Ws, but not all. And I could sense their restlessness.
Others had answered all of the Ws, but their answers were complex, not clear. And I could sense their confusion.
I’ve decided to take time, put pen to paper and answer these questions for myself. Again.
My answers have gotten too complex. I’m trying to serve different kinds of people with multiple solutions.
My professional narrative lacks impact.
What about you?
Maybe it’s time you worked through these questions for your career or business.