Is your story a collection of moments or a connective movement?
When it comes to storytelling in business, social causes and culture, most of what you read or hear is focused on how to tell your story better — closed narratives with a beginning, an incident, conflict and a resolved ending.
That has its place when you’re starting out or over. And it can be effective in a tactical capacity. But, in time, your organization should serve more than its own story.
Great leaders and artists serve a story that’s greater than themselves.
These stories are open — they have no real beginning or ending. They happen in real-time. And we don’t passively consume them. We can actively participate in them and change their narrative arc.
There are plenty of authors, bloggers, consultants and agencies out there happy to help you tell your story better.
I want to teach you how to tell a better story — one that scales.