Myopia describes nearsightedness.
Myopia is alive and well in today’s organizations, from enterprises to entrepreneurial startups to nonprofits.
I see it on home pages. In marketing messages and sales pitches. And I hear it when I talk with executives.
You can boil organizational myopia down to two words: us now.
Us: Myopic organizations and people focus on themselves, rather than the people they claim they exist to serve. They talk about themselves. A lot.
Now: They are mainly interested in what they want now and how you factor into that.
And when it comes to storytelling, you probably guessed it. They are constantly looking for ways to tell their story better, rather than tell a better story (i.e. one that connects them with their customers).
Is Your Organization Myopic?
Take a look at your organization’s website. Does it talk about your company and its product or services? Or does it build a narrative with which your clients or supporters can identify?
Take a look at any brochures, flyers or marketing collateral you use. Is it all about your company and its offerings?
Strike up conversations with the CEO, key executives and a few associates in your organization. As they talk about the business, is their focus inside or outside the organization?
Going forward, keep the focus on 1) those you serve and 2) the long-run. Do that consistently and it will take care of all of “us” “now” and in the future.
Image by mollybob on Flickr.