Article in Brief: This post summarizes two prominent marketing philosophies found in many businesses. Then asks you to choose the most appropriate one for yourself and your business.
Article in Brief: Whether you are an entrepreneur, company leader or independent creative, your ability to scale depends on you becoming known, liked and trusted. This article presents Mark Schaefer’s practical process for building your personal brand.
Article in Brief: Storytelling in business has been a topic du jour in the content marketing world. However, I continually watch organizations tell stories that don’t work. They don’t influence people to act. This article offers three shifts marketers (and leaders) can take to tell stories that have real impact.
My youngest daughter wanted some soup this past weekend. The past few times I’ve made her soup, she’s eaten half the bowl. The rest — those slimy left-over noodles and veggies — are dumped into the trash. So, I only gave her half a bowl of soup this time.
“I’m not sure anyone has a calling.” — Seth Godin Years ago, in reading the late Thomas Stanley‘s best-seller, The Millionaire Mind, I was surprised to learn that when most millionaire’s found the thing — job, business, etc. — that made them a millionaire, it wasn’t love at first site. In fact, many didn’t have a “passion” […]