My youngest daughter wanted some soup this past weekend.
The past few times I’ve made her soup, she’s eaten half the bowl. The rest — those slimy left-over noodles and veggies — are dumped into the trash.
She looked at me with drooped eyes and pouty lips only she can give, then whimpered, “Daddy, you didn’t give me enough soup.”
In a moment of inspiration, I pulled a Mickey Mouse hot chocolate mug out of the cabinet. And poured the soup from the bowl into the cup.
The soup filled the cup to the brim. And the cup looked really cute, I must say.
When I put it down in front of her, her eyes lit up. “Oh, this is fun, Daddy.”
Same soup. Same amount.
What made the difference was the presentation. One bowl looked half empty. The other was not only full, it was cute to boot!
Often, the story you’re telling is like soup. Especially when it comes to the story of your personal brand.
Your story ought to be really good. But what might make the real difference is how it’s presented.
How are you presenting your story?
Is there a remarkable new way you can present it?
Give this some thought this week.
(By the way, my daughter ate the entire cup of soup and didn’t want more.)
Image by Jennifer Brandel on Flickr