Mind if I ask how you open a banana?
Ever watched a monkey open a banana?
Monkeys pinch the tip and the peel opens up and folds down without damage to the banana (or ego).
It’s like magic.
Storytelling in Business is a Lot Like Bananas
Folks immediately “get” the importance of storytelling in their business or nonprofit. But when they start to put it into practice, they open their “story bananas” from the wrong end. Then they wonder why no one cares enough to pay attention.
I teach business and nonprofit leaders how to open “bananas” — their marketing, sales, fundraising and recruiting efforts — in ways that work best.
And it starts with a simple, but profound, idea — instead of trying to tell your story better, tell a better story.
Tell a story that connects, rather than expresses.
Tell a story that does a specific job — one that drives your strategy.
Tell a story that works even when you don’t — one supported by a carefully-designed system.
Does this sound like something you would like to master?