Hi, I’m Keith. As a corporate marketing executive, I’ve seen the power of story propel the brands and cultures of organizations. And, like you, I’ve seen stories change lives.
Chasing White Rabbits
Every story has an entrance that, ideally, leads us into a bigger story.
When it comes to the story of your business, you are the white rabbit. If your story is entrancing, Alice will follow you in. If not, you either have the wrong rabbit or the wrong Alice. Or both.
The trick is to stop trying to tell your story better and, instead, tell a better story. One others can participate in and co-create with you.
Seeing, Telling & Scaling Your Story
Whether you are an executive, entrepreneur, marketer, fundraiser or independent freelancer or creative, there are two skills you need to develop.
- The first is narrative intelligence, or the ability to see stories.
- The second is narrative strategy, the ability to systemize and scale stories.
With these skills, you can elevate the story you’re serving into a movement.