Article in Brief: Storytelling has been a topic du jour in the content marketing world. However, I continually watch organizations tell stories that don’t work. They don’t influence people to act. This article offers three shifts marketers (and leaders) can take to tell stories that have real impact.
My youngest daughter wanted some soup this past weekend. The past few times I’ve made her soup, she’s eaten half the bowl. The rest — those slimy left-over noodles and veggies — are dumped into the trash. So, I only gave her half a bowl of soup this time.
“I’m not sure anyone has a calling.” — Seth Godin Years ago, in reading the late Thomas Stanley‘s best-seller, The Millionaire Mind, I was surprised to learn that when most millionaire’s found the thing — job, business, etc. — that made them a millionaire, it wasn’t love at first site. In fact, many didn’t have a “passion” […]
Ever wondered why Steve Jobs was so hard on those who worked for him? Listen to him tell this story from his childhood:
Each time you pick up your phone, tablet or laptop to search the internet for something, you’re wanting to do one of four things: Know something Go somewhere Do something Buy something If folks are coming to your website to KNOW something, then teach them.