It always starts with your story…
Who are you? What do you do? And why does it matter?
I call the craft of how we answer these questions — business narrative design.
It is the stories you create around you, your company, cause, product or service.
But your story isn’t really your story…
What matters most is how your story enables, encourages and enlightens those you seek to serve.
The best companies, products, services, social causes and artists don’t open our hearts and blow our minds because of who or what they are. They inspire and engage us because they give us a story we can make our own.
That’s the core of what business narrative design is all about—crafting stories your clients and patrons will make their own.
This site is a resource center for you, your career and your vision as an entrepreneur, executive or independent professional.
Join me on this journey through the art and science of business narratives.