Article in Brief: When Jeff Bezos had the idea about an internet bookstore, he made a choice between wise and right. Here’s how.
Article in Brief: We’re living in a time of immense technological and cultural change. As marketers scramble to keep up, the principles of servant leadership seem more important than ever.
Article in Brief: Smart marketing starts with asking the right questions, not finding the right answers. Let’s go deeper.
Article in Brief: You’re either creating or fulfilling demand. Knowing which one will determine your marketing strategy. Let’s go deeper.
Article in Brief: For more than a century, marketing has been for and about the organization. The future belongs to those who put customers first. This article gives you an introduction to the mindset that drives others-first marketing.