Let’s be honest. When you hear a company tout how long they’ve been in business, or that quality is their top focus, do you really care?
Imagine Business Serving a Greater Story
Welcome to the Real Work
No kid grows up wanting to be a business person. It’s time we change that.
I’m Keith Reynold Jennings. And my life’s work is to help people see beyond the functional levels of business and discover the true spirit of all work — serving something beyond yourself and your business.
Stories and narratives are not the same thing. Stories are set in the past. Narratives reach into the future. Sure, we need good storytellers. But what the world needs most is a Promised Land worth serving.
As leaders, our job is to show up, stand up, step up, speak up and shake up. Instead of selling more stuff, to more people, more often for more money, what if success meant ensuring all stakeholders – customers, employees, partners and owners – win?
Imagine a world in which young people grow up admiring and aspiring to be business leaders. Imagine a world in which corporate generosity isn’t an oxymoron. Imagine a world in which businesses are celebrated as catalysts for social change.
It was 1969. As the war in Vietnam peaked, President Nixon sought to cut $20 million in funding to public broadcasting. The Senate Subcommittee on Communications held a hearing to assess the impact of this cut. Senator John Pastore, who had a reputation as a tough, impatient man, chaired the hearing. Two days into the […]
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