It was 1969. As the war in Vietnam peaked, President Nixon sought to cut $20 million in funding to public broadcasting. The Senate Subcommittee on Communications held a hearing to assess the impact of this cut. Senator John Pastore, who had a reputation as a tough, impatient man, chaired the hearing. Two days into the […]
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How “Jobs” (Not -Graphics) Are Key to Precision Marketing
Article in Brief: Stop segmenting your prospects by demographics and psychographics. Instead, focus on the functional, emotional and social jobs people are trying to get done in their lives. And match your offerings to that. Let’s go deeper…
Are You Building a Story or Narrative?
Narratives and stories are not the same thing. All stories are narratives, but not all narratives are stories. Think of a story as a moment in time. And think of a narrative as a movement over time. Or think of stories as people and narratives as rivers. A story has three ingredients with three parts. 3 […]
What’s His Dog’s Name? A Servant Leadership Story
Article in Brief: You’ve probably heard, “It’s not personal, it’s business.” Well, that’s wrong. Business is personal. This article shares a story to help you better serve your employees, partners and clients through servant leadership.