It was 1969. As the war in Vietnam peaked, President Nixon sought to cut $20 million in funding to public broadcasting. The Senate Subcommittee on Communications held a hearing to assess the impact of this cut. Senator John Pastore, who had a reputation as a tough, impatient man, chaired the hearing. Two days into the […]
We’re here to make a dent in the universe…
You don’t leave a legacy. You give it.
Like me, you face a choice each day. You can serve yourself in business or the arts. Or you can serve a deeper purpose within yourself.
I’m Keith Reynold Jennings. And my life’s work is to help others move from success to significance through the true spirit of all work — serving others.
Your legacy can be like a garden that feeds others year after year. Or it can be like a monument that blends into the background and noise of the everyday.
I want to equip you with knowledge and tools that help you serve a legacy that can outlive you.
Article in Brief: Stop segmenting your prospects by demographics and psychographics. Instead, focus on the functional, emotional and social jobs people are trying to get done in their lives. And match your offerings to that. Let’s go deeper…
Narratives and stories are not the same thing. All stories are narratives, but not all narratives are stories. Think of a story as a moment in time. And think of a narrative as a movement over time. Or think of stories as people and narratives as rivers. A story has three ingredients with three parts. 3 […]
Article in Brief: You’ve probably heard, “It’s not personal, it’s business.” Well, that’s wrong. Business is personal. This article shares a story to help you better serve your employees, partners and clients through servant leadership.