Let’s be honest. When you hear a company tout how long they’ve been in business, or that quality is their top focus, do you really care?
Serve a Greater Story
Practice business as unusual.
If you are trying to make a dent in the universe, it’s easy to get discouraged. The world is busy and loud.
Whether you market, sell, fundraise, recruit, lead or create in an effort to serve others through your company, cause or craft, you need new ideas. You need to see the familiar in unfamiliar ways. You need to challenge business as usual.
That’s what I do. I work and write to renew and encourage changemakers like you.
As leaders, we must show up, stand up, step up, speak up and shake up. Leadership isn’t a noun. It isn’t a title. It’s an action verb.
Instead of selling more stuff, to more people, more often for more money, what if success meant ensuring all stakeholders – customers, employees, partners and owners – win?
Money is a means to do more things. The true purpose of business is serving others. It’s time to go beyond profit and leave things better than we found them.
It was 1969. As the war in Vietnam peaked, President Nixon sought to cut $20 million in funding to public broadcasting. The Senate Subcommittee on Communications held a hearing to assess the impact of this cut. Senator John Pastore, who had a reputation as a tough, impatient man, chaired the hearing. Two days into the […]
Article in Brief: When Jeff Bezos had the idea about an internet bookstore, he made a choice between wise and right. Here’s how.
Article in Brief: We’re living in a time of immense technological and cultural change. As marketers scramble to keep up, the principles of servant leadership seem more important than ever.