Let’s be honest. When you hear a company tout how long they’ve been in business, or that quality is their top focus, do you really care? [Read more…] about Use This Simple, Penetrating Question To Challenge Your Value Prop
Market Warblings | Articles on Servant Leadership, Others-First Marketing & Social Impact
It was 1969.
As the war in Vietnam peaked, President Nixon sought to cut $20 million in funding to public broadcasting.
The Senate Subcommittee on Communications held a hearing to assess the impact of this cut. Senator John Pastore, who had a reputation as a tough, impatient man, chaired the hearing.
Two days into the hearing, a 41-year-old Presbyterian minister who, a year before had begun hosting a national children’s show, spoke to the committee. [Read more…] about A Deep & Simple Call for Servant Leaders in a Noisy, Violent World
Article in Brief: When Jeff Bezos had the idea about an internet bookstore, he made a choice between wise and right. Here’s how. [Read more…] about Why Doing the Right Thing Isn’t Always The Wise Thing
Article in Brief: We’re living in a time of immense technological and cultural change. As marketers scramble to keep up, the principles of servant leadership seem more important than ever. [Read more…] about The Power of Servant Leadership in a Modern Marketing World
Article in Brief: Smart marketing starts with asking the right questions, not finding the right answers. Let’s go deeper. [Read more…] about Smart Questions to Ask About Your Marketing