Alice was bored.
She was sitting beside her sister on the bank, when a white rabbit with pink eyes suddenly ran by. Talking to himself. Wearing a waistcoat and pocket watch.
Every story has a beginning — an entrance — a rabbit hole that leads us into the story.
When it comes to storytelling for your business, your customers are Alice.
And you are a white rabbit.
If your story is entrancing, Alice will follow you in.
If not, you have one of two problems:
- You’re telling the right story to the wrong Alice, or
- You’re telling the wrong story to the right Alice.
It’s up to you to figure out which…
…before it’s too late!
(image by Jessie Owen)