Each time you pick up your phone, tablet or laptop to search the internet for something, you’re wanting to do one of four things: Know something Go somewhere Do something Buy something If folks are coming to your website to KNOW something, then teach them.
Myopia describes nearsightedness. It also communicates a lack of imagination, foresight or intellectual insight. Myopia is alive and well in today’s organizations, from enterprises to entrepreneurial startups to nonprofits. I see it on home pages. In marketing messages and sales pitches. And I hear it when I talk with executives. You can boil organizational myopia down […]
It used to be all about the brand of soft drink… Coke. Pepsi. Fanta. Mountain Dew. Sprite. Dr. Pepper. Nearly a billion dollars a year is spent on advertising these sugary sodas. Coke alone was spending over a billion a year a few years back. Can you imagine how much money has been spent on branding […]
“I’ve been on four or five different kinds of sleeping pills and none of them help. That’s how bad the nightmares are.” That’s what Specialist Miguel Cortez says in the documentary, Restrepo. Have you seen it? We’re surrounded by a sea of people who know about things — pundits, consultants, wannabe thought leaders. But there are […]
Narratives and stories are not the same thing. All stories are narratives, but not all narratives are stories. Think of a story as a moment in time. And think of a narrative as a movement over time. Or think of stories as people and narratives as rivers. A story has three ingredients with three parts. 3 […]