20 Shifts That Will Transform Your Business & Life

Here are 20 shifts you can make that will propel your organization’s culture, brand and storytelling:

From an organizational orientation to a client orientation
From playing the hero to playing the helper
From focusing on features, benefits & solutions to focusing on specific jobs customers need done
From testimonials to tales
From transactional to transcendent content
From telling to teaching
From treating prospects as recipients to embracing them as participants
From interruption spam to permission marketing
From mass to me (i.e. personal)
From promoting to promising
From organizational siloes to systems
From expression to connection
From a need to be popular to a need to be profitable
From causal to effectual leadership
From static to dynamic communications
From being a competitive commodity to a creative monopoly
From sharing data to revealing drama
From organizational time to real-time
From treating prospective clients as targets to treating them as unique human beings
From linear to nonlinear storytelling