It’s not about how great you think you are.
Or how great you really are.
It’s not about how great others think you are either.
It’s about how great others think they are, in part, because of you, your product or service.
Hugh MacLeod said it best:
The product doesn’t get to be kick-ass until the user kicks ass first.
Your home page, about page/bio, elevator pitch, etc. is never about you. Or how great you, your product or service are.
It’s always about the person reading it.
- Start with their worldview.
- Show them you understand one of their problems.
- Show them how their success is your mission.
- Offer to help them solve that problem.