When I think of storytelling, I automatically think of the story I want to tell.
The one I want you to hear.
The one I hope connects with you.
You, on the other hand, are interested in a different story.
You’re interested in a story about you. Or someone like you.
My job, as a storyteller, is to see the world through your eyes. Hear the world through your ears. Taste, smell and feel the world, as you experience it.
Storytelling forces us to empathize.
In business, this is a true differentiator. Because so few do it.
In a world in which everyone is asking your customers to notice them, what if you were the one who noticed your customers?
And what if your customers felt this?
Narratives and stories are perfectly design to do this.
Facts, figures and features are not.