Article in Brief: Narratives and stories are related, but interchangeable things. It’s important you know the difference. This article teaches you how to strategically use both story and narrative for maximum impact. [Read more…] about Why It’s Time to Align Your Stories With Your Narrative
Articles on Success, Significance and the Evolving Role of Work
What’s Your Season?
Football has a season.
Futbol too.
Baseball, hockey, cricket, rugby, cross country — they all have seasons.
In sports, I like how there is a preseason — a ramp-up training period for athletes, coaches and support staff.
School has a season.
Politics has a season.
Even TV shows and films have a season.
History tells us that kingdoms had a season for war.
Ecclesiastes 3 says, “There is a time for everything, and a season for every activity under the heavens.”
Seasons inject our lives with rhythm and variety — two key ingredients for inspiration.
What if our work life had a season?
Well, that’s not possible, you might say. Because we work every week of every year, with no break. There’s no off-season, except for holidays and vacations.
True, but what if you could structure your work life to feel like it had a season?
I’ve found that I love the rhythm of the school year. I naturally get excited and re-energized in August, as Autumn approaches. Then I gear down mentally during the winter holidays. Then I gear back up with the new year. And then gear down again when summer begins.
A friend of mine feels a surge of energy and creativity when summer begins. So he’s considering summer as the kick-off to his work season.
What about you?
What time of the year do you naturally gear up and feel that surge of purpose, creativity and drive?
Maybe that’s your season. And maybe you should align your work life to be in harmony with it.
If you don’t think you have a “natural” season, then align your work season with the season of your favorite pastime. If you’re a football fan, align your work with the football season. Treat summer as your preseason and Autumn as the time to make things happen.
Make sense?
So, I’m curious. What’s your season?
You’re Being Pulled Between Two Stories
You live and work in the tension of two stories.
The first is the one you tell about your life today. Who you are. What you do. And why you do it.
The second is the one you tell about your life tomorrow. Who you will be. What you will be doing. And why it matters.
For many, the gravitational pull of today’s story is too great. They never escape it. They never break free.
Tomorrow’s story becomes a drug used to escape today’s reality.
What story are you telling about your life today? And what story are you telling about tomorrow?
Which one are you willing to sacrifice? And is the other story worth that sacrifice?
The narrative I hope you take away from this short post is this: You choose your story.
But you can only pick one.
(Image by Robert Clemens. Used under Creative Commons Attribution-NoDerivs 2.0 Generic)Roads Not Taken (A Narrative on Focus & Execution)
I met Doug Puzey at the beginning of this year.
Doug is area director of the Southeast for FranklinCovey. And it was during a chat we were having that he mentioned — a couple of times actually — “the four disciplines of execution.”
Execution — the ability to get the right things done right — is a key area of study (and practice) for me. The reason isn’t glamorous. I struggle with execution.
Part of the reason is that I am a strategist by nature and training. For much of my 21-year career, I’ve helped leaders and their teams see the bigger picture, but I’ve typically not been directly involved in the execution of their strategy.
Another reason I struggle with execution is that I chronically overcommit to people and projects. But more on that later in this post.
Why CEOs Fail
In a classic 1999 Fortune Magazine article, Ram Charan and Geoffrey Colvin explored why so many CEOs fail.
It’s not because of poor strategy. Or lack of vision or charisma. By far, the primary reason CEOs fail is bad execution. They don’t make decisions, get things done and deliver on commitments.
It’s that simple. And hard.
For leaders, especially business leaders, it’s execute or get executed.
The Four Disciplines of Execution
Doug sent me a copy of FranklinCovey’s book by Chris McChesney titled, The 4 Disciplines of Execution: Achieving Your Wildly Important Goals.
It’s a superb book. So superb, I’ve introduced it to my colleagues and we’re working through how to implement and practice it in our organization.
It’s built on a simple, but powerful narrative — we live and work in a whirlwind of people, projects and places. And this whirlwind controls most our time, attention and energy.
The reason we can’t see our goals through to completion is not that we’re incapable or incompetent. The whirlwind sabotages our best intentions. A child gets sick. An important client demands time with us today. The CEO needs a report ASAP.
Here are the four disciplines of execution:
- Discipline 1: Choose a “wildly important goal (WIG)” that’s worthy and winnable.
- Discipline 2: Select actionable, influenceable lead measures that achieve the WIG.
- Discipline 3: Use a simple scorecard that shows, at a glance, whether you’re winning or losing.
- Discipline 4: Ensure a cadence of accountability.
As McChesney said in a Forbes article about the book, Disciplines 1-3 set up a winnable game. Discipline 4 is where the actual game is played.
What I like about the 4DX model is that it forces you to focus. And therein lies the root of my execution problem.
Robert Frost Got it Right
Even if you don’t read or care much for poetry, you are most likely familiar with Robert Frost’s poem, The Road Not Taken.
It’s about “two roads” diverging in a “yellow wood”. At the end of the poem, the narrator claims to have taken the “road less traveled by” and says, with a sigh, it “has made all the difference”.
It’s this individualistic idea of choosing one’s own path—one not taken by the masses—that has led the masses to misquote and misunderstand this poem.
In the second half of the poem, the narrator claims both paths looked, “really about the same,” even though he changes his story years later as he looks back, haunted by the “what if” of the road not taken.
The poem is about the haunting of roads not taken in our lives.
What if I had married her?
What if I had not taken that job?
What if I had started writing 20 years ago?
What if I had started that business?
What if…
With every major choice in our life comes a loss. To choose one thing is to give up another.
M. Scott Peck Got it Wrong
M. Scott Peck rose to prominence with his book, The Road Less Traveled. I can’t help but wonder if the book’s success contributed to the misuse of Frost’s poem.
It’s a personal development book, in the American success myth tradition, that details the attributes that create a fulfilled life.
Yet Peck, admittedly, never practiced what he preached. And sacrificed his family, reputation and health to his hedonistic impulses.
I’ve Gotten It Wrong Too
Why have I struggled with execution? Why have I consistently overcommitted to people and projects, in spite of knowing the importance of focus?
The story I’ve been telling myself is that I want to be an A-player. I don’t want to limit myself. I want to rise to new challenges and opportunities as they present themselves.
But that’s not the complete story.
The simple, and not-so-simple, reason I overcommit is fear.
I don’t want to turn down work, because I never want to find that my services are no longer in demand.
But success demands execution.
Execution requires focus.
Focus means I must make tough decisions.
And making decisions means letting go of numerous opportunities I currently have.
Which means I will have to live the rest of my life haunted by the roads not taken in my life.
We live in a world that will pay you handsomely for answers — for recommendations of roads to take. But the roads not taken — the what ifs — will forever linger.
Are you working for something (or someone) worth the sacrifice?
I think I finally am.
Image at the beginning of this post by Michael Dales on Flickr. Used under Creative Commons license “Attribution-NonCommercial 2.0 Generic.”One Thing to Remember About Your About Page
Like you, I’ve read hundreds of “about pages” — I’m talking about the bio pages on personal and business websites.
I’ve written scores of them too.
For companies, they tend to follow this format:
- List of client categories, scope of services and value proposition
- Founders blurb (if applicable)
- Obligatory mentions of highest quality, premier service and customer satisfaction
- Number of countries, states and/or clients served
- Total years of management team experience
- Mission, vision and values
For personal brands, they tend to follow this format:
- Name and a general list of job descriptors (like manager, strategist, writer, advisor)
- Current title, company and tenure (or list of authored books)
- Laundry list of past roles, companies and accolades
- Degrees and colleges
- Oddball factoids
The 3Ws of Your About Page
About pages are among the most visited pages on many websites (with the exception of commerce sites like Amazon).
Your about page should answer three important questions:
- Who are you?
- What do you do?
- Why do you do what you do?
And, by the way, too many websites ignore that third question. Why you do what you do is what connects people to you.
One Thing to Remember
The most common mistake I see professionals and organizations make on their about page is this: They believe their about page is supposed to be about them.
In reality, your about page is for your prospective readers, clients or customers.
It is a connective agent. A key point of engagement. And it shouldn’t be an also-ran description of you or your company.
As we read your about page, we’re asking ourselves whether you or company is credible and worth getting to know.
Each time I stumble upon a new article, video or content piece that grabs me, I immediately check out the about page of the site. Or, if it’s a guest piece, I read the author bio and link over to their about page.
Far too often, I’ve found myself reading the same boring bio I’ve read over and over. But, occasionally, someone’s story captivates me. And compels me to learn more and want to stay in touch.
In a recent post, David Meerman Scott wrote about how social CEOs drive business for their company. In it he spotlights HubSpot’s CEO, Brian Halligan.
Twenty percent of HubSpot’s new customers since 2011 were influenced in the sales process by visiting Brian’s bio page on HubSpot. It’s nothing cutting edge or unusual. But it gets the job done — it connects with those who matter most to HubSpot.
Can you imagine what percent HubSpot’s about page generates in new conversions?
Other Tips for Your About Page
- Write your about page and/or bio in a way that makes people want to learn more and get to know you or your company
- Keep it true to your brand’s personality and voice
- Speak as if you were meeting someone for the first time (i.e. be respectful and don’t talk about yourself too much)
- Try to keep the focus on what you’re trying to accomplish and why it matters
- Invite the reader to take the next step — something that helps them more than you
What advice do you have on about pages? Which about pages have captured your attention and trust?
Please share in the comments. I collect examples of great about page and would appreciate some new ones.
You may also like this post: Try This Next Time Someone Asks, “So What Do You Do?”