Twenty-five years ago, on November 9, 1989, the Berlin Wall fell.
The Wall is a narrative, a metaphor and a symbol. At least, for a few generations of humanity.
A question I’m consistently asked is this: “How can I find a good story to tell?”
Watch this one-minute video from Airbnb called, “Wall and Chain: A Story of Breaking Down Walls“…
Next, read Ann Handley’s Q&A with the man who led the team that created this incredible story.
Key takeaway from the interview: In business, you’ll often find that your best stories are your customers’ stories.
And you’re either choosing to listen to them, collect them and share them.
Or not.
It’s your choice.
(Ann has some applicable takeaways for your business. Do take the time to read.)