Do you use f-words when selling?
Come on, admit it. I will if you will.
There are three f-words in the business world:
- Facts
- Figures
- Features
Too many people and companies rely on these to persuade people to buy their products and services.
The problem with facts, figures and features is they speak to the left brain. Which triggers critical thinking. Which instigates argumentation.
Stories, on the other hand, speak to the right brain. Which triggers imagination. Which initiates possibility.
Instead of trying to convince others to do something, give them a story that helps them convince themselves.
Then, and only then, give them facts, figures and features that reinforce what they already believe.
When you use f-words to sell, it can set you up for another, far worse f-word: failure.
(Image by James Jordan)