Want to know what the secret to a great story is?
One thing. Just one thing.
And it’s for you to figure out.
But I’m going to help you a little.
Every story you tell is trying to sell one of eight things:
- An idea
- A belief or mindset
- A cause
- An organization
- A person
- A product
- A service
- An experience
Be very clear (and intentional) about which one you’re selling.
Design your story to sell that one thing.
Use one or more of the other seven things to support your one thing. (But only if they help.)
We’ll dive into how to do that last idea in the next post.