I read her email and it resonated. So, I hit reply.
As I typed up my reply to the question she had tossed out, a thought began to fester in the back of my brain. And it quickly took over.
I’m in Atlanta, Georgia. She’s in Perth, Australia.
It was 11 a.m. my time. Which meant it was midnight her time.
Not bloody likely she’d be checking her email for quite a few hours. Which meant, my email would get buried with the scores of others. Plus, it would add to the inbox clutter of her morning.
Why not time my reply to land at the best time for her? As it turned out, a quick Google search revealed when she checked email — she had mentioned it in something she had written.
And that brings us to today’s storytelling to-do.
The perfect time to send someone an email is at the moment they are most receptive to receiving it.
Not when it’s most convenient for you to send it. Or when you guess it’s best.
Why not time your emails to land at the best time for those you serve? Which means you must invest time in getting to know them as intimately as possible — time your competitors probably won’t care enough to give.
This will be more work for you, for sure. But it tells a story about you I’m willing to bet your customers and colleagues aren’t used to experiencing.