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Keith Reynold Jennings

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The Search for a Calling

“I’m not sure anyone has a calling.” — Seth Godin

Years ago, in reading the late Thomas Stanley‘s best-seller, The Millionaire Mind, I was surprised to learn that when most millionaire’s found the thing — job, business, etc. — that made them a millionaire, it wasn’t love at first site. In fact, many didn’t have a “passion” for it.

However, as demand for their business grew, as they began to see the impact of their work, the passion and calling emerged.

“Finding your calling” is a story you tell yourself. And far too many have accepted this story without considering other data points (like Dr. Stanley’s).

My advice is don’t look for a “calling.” Find ways to serve others in impactful, profitable ways. Make that your story.

Your calling — actually, let’s call it your mission or purpose — is somewhere in there.


Keith Reynold Jennings is a marketing executive and writer focused on the intersections of servant leadership and modern marketing. Connect through Linkedin, Twitter, Facebook or email him directly.

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