Instead of sharing articles in this post for your weekend reading, I’d like to share three books for your holiday wish list.
The Leader’s Guide to Storytelling
Stephen Denning is a go-to source for me. I’m a regular reader of his Forbes column.
This book walks you through the role of stories in organizations. The eight narrative patterns. And using narrative to transform your organization.
Click here to learn more.
On the Origin of Stories
I was recently introduced to this book by Brian Boyd. It’s on my holiday wish list!
In it, he shares why we share stories. And how our minds are shaped to understand them.
Click here to learn more.
The New Rules of Sales & Service
David Meerman Scott wrote what’s become a marketing classic — The New Rules of Marketing & PR. This is a terrific extension of his root narrative that the way we market and sell has changed forever.
And, guess what? I’m featured in this book (pages 182-185). So now you’ve got to get it!
Click here to learn more.