This post is part of my Tweak a Week series. It is designed to give you one quick improvement you can make to your business narrative right now.
Open up the home page of your company or personal website on your computer.
Take three giant steps back away from your screen.
Is it obvious what you do?
If so, email me a link to your home page. I would love to use yours as a best practice.
If not, fix it.
How?
Copyblogger serves as a great example. Marketingprofs does too.
My colleague, Chris Bevolo, does a terrific job with his agency, Interval.
Here’s how we set up the story of my organization, Jackson Healthcare.
Feel free to ask questions and share good (and bad) examples in the comments section below.