How do you measure the success of your content and storytelling?
Here’s a metric: How many thank yous did you get from your customers yesterday?
Do they thank you when you email them?
Do they thank you when you call them?
Do they thank you for your articles and speeches?
Before you make your next sales pitch or try your next marketing tactic, look at it and ask yourself: “Will they thank me for this?”
Have a look at this brief video with Ann Handley: